Top Content Marketing Examples

content marketing in digital marketing marketing is a potent strategy that can help you build an audience of customers who are engaged and grow your business. Many marketers aren't aware of how to utilize it effectively.

To develop a sound content marketing strategy you must conduct audience research, select the right channels, choose the appropriate topics, and oversee your project. You should also have a consistent brand message across all distribution channels.

Slack's Case Studies

Although it is a relatively new company, Slack has a massive user base. This is largely due to the fact that they were in the right spot, at the right time, with their product. They saw a problem with communication as teams increased in size. When a group grew beyond ten or so members, the communication slowed down considerably and became difficult to manage. Slack was able solve this problem by allowing people to communicate more effectively and efficiently.

They prioritized the market-fit of their products and employed a shrewd content marketing to raise awareness. They focused on a common pain point. The "email killer" hook was an effective method of attracting people to pay attention to their brand and make them believe that they had the answer to a problem that was common. It helped them create a strong brand, which is an important aspect of their success.

The team at Slack is a tight-knit group of people who have the same values and strive to accomplish the same goal. They understand that their most valuable asset is the brand itself. This is something larger corporations like Google and Microsoft are unable to achieve.

Slack is also great at learning. They are aware that they must change and adapt to the ever-changing requirements of their customers as well as their competition. This is why they've invested so much into creating an education and development department which provides ongoing training to their employees.

This is an excellent example of how to leverage internal resources to keep the company culture in control and ensure that all the employees are on the right track with their products. Having a dedicated team of learning and development can also be very beneficial to the bottom line as it increases productivity and reduces the demand for external resources.

Slack's culture has its roots in empathy. They look for applicants who want to intuit what their users are trying to say. This is an integral element of their vision and mission statement, which reads: "Making work life simpler, more pleasant and more productive for the world's top and brightest." Empathy is also a core value when hiring.

Cat Person's Instagram

The most important takeaway is that the use of personal content is an effective way to engage with your audience. Buffer's podcast, Small Business Big Lessons is an excellent example of this. Each episode features a unique small-business owner from different backgrounds. The content is accessible, which helps Buffer gain trust from its audience.

User-generated content is a staple of social media marketing, and Cat Person has done it well on their Instagram. They encourage their followers to tag them in pictures of their cats using Cat Person products and share the photos on their Instagram account. This is social proof, improves engagement, and shows that their product is efficient.

NatGeo's Instagram is also a fantastic example of a strategy for content that resonates with its audience. Each image is credited as a photograph rather than being a brand asset. This makes it more authentic and less intrusive.

Wordle

Wordle players begin their day by stepping out of their bed, brewing a cup of coffee, and then settling into their favourite chair. Before you know it, the wheels are spinning and you're trying your best to guess a five-letter word within six tries.

Created by Josh Wardle, the game has become a daily craze. It's not for profit and the creator didn't even anticipate it would achieve such a wide popularity. The app's success has been due to a few key elements.

One of the most crucial aspects for something to be viral is that it needs to cause intense emotions. The emotions could be positive or negative however, they must be universal to the human experience. Wordle accomplishes this by invoking a sense of accomplishment and competition. Wordle is a game that makes it difficult to get to the top of your daily score. This gives you an incentive to come back each day to work towards achieving this goal.

Another aspect that is what makes Wordle so popular is the social aspect. It's incredibly simple to publish your results online in a non-spread manner and the game allows players to do this. This keeps the news of the day fresh in your mind, and allows you to boast to your family and friends about your achievements.

Wordle's limited-time promotion is a major reason for its popularity. It creates an FOMO-like feeling that encourages people to compare their scores with their friends every day. The content is also temporary and makes it feel more valuable and exclusive to users.

The success of Wordle is a good reminder that content marketing principles still apply. It's crucial to create something your audience will appreciate and easily share. The best way to accomplish this is by creating an appealing grid that is immediately identifiable. Utilizing these techniques will increase your chances of becoming viral. Just be sure to use your resources in a responsible manner. A fad that's not backed by a solid content marketer strategy will go away just as fast as an Lin-Manuel Miranda earworm.